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All the posts about the world of digital marketing, gamification, digital loyalty and customer profiling.
Roialty released new features on OneExperience: Social Missions, Code Campaign and Instant Win Contest.
OneExperience is the Roialty product geared toward creating personalized gamification and digital loyalty programs. This product is equipped with more than 20 customized mission templates that are categorized by different goals: Profile…
ROIALTY’s New Tool: Instagram Tracker
Roialty’s last blog post provided useful information on social influencers and in many industries social influencers are very important when working with Instagram. This goal can be achieved with Roialty’s new “The…
Journalism vs Marketing: why a winning model needs an influencer marketing platform.
Our personal perspective on the journalism ecosystem can be expressed in this phrase: “the world of journalism has dramatically changed: all media has to consider the source of information, network, data and…
Fintech Market: how to build customer segmentation strategy with social profile.
Web 2.0 technologies have given rise to a number of new business models and transformed a wide variety of sectors. One of these latest business models is the decentralized online peer?to?peer lending…
Football Audience Analysis – One Target
ROIALTY recently discovered mom’s digital behaviors and now OneTarget is being used to identify the features of a football audience. The Football Audience analysis is based on a Uefa Champions League audience consisting…
What is Customer Segmentation?
Customer segmentation is the practice of dividing a company’s customer base into sub-category groups according to their similarities. A company’s consumer knowledge database is considered the main asset in establishing a concrete…
According to Twitter, who will be the winner of the Festival of Sanremo?
The 67° Festival di Sanremo started last Tuesday! This is an international event dedicated to Italian music. For many years this event has generated billions of interactions on social media. ROIALTY’s OneVoice…
Discover moms’ digital behavior with Roialty OneTarget
ROIALTY recently launched services that provide first in-class analysis on the “Digital” Moms Audience. This article provided an overview on all of our services pertaining to Babycare Solutions but now we’re going…
How To Find Social Media Influencer with ROIALTY
A recent survey revealed 84% of marketers will plan at least one influencer related marketing campaign within the next 12 months. One of the most important trends of 2017 is “Audience First”! As…
ROIALTY launches services that provide first in-class analysis on the “Digital” Moms Audience
Ready-to-use online data services and alerting for Babycare Marketers built on a 12+ millions audience of social media active moms. In the last few years, ROIALTY has developed a massive knowledge base…