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All the posts about the world of digital marketing, gamification, digital loyalty and customer profiling.
Queue Management Software, a New Touch Point for Retailers
During the first phase of the Covid-19 epidemic, consumer behavior was irrational and driven by fear with queue management software helping retailers dealing with long queues. Now that the situation has changed…
Social Media Audience Analysis Disruptive Tips: Spotify & Audible Case
Today, habits and behaviors are changing fast due to the global economy, new connected products, and the COVID-19 virus. According to eMarketer, 47% of US shoppers are avoiding shopping centers and malls. On…
The New Era of Customer Experience lays on Social Media Big Data Analysis. The Audible Case Study.
Today, we access our favorite content on-demand often while doing something else such as sharing follows, likes and comments on social media platforms. Attention is the new gold for brands that want to be…
Focus on Loyalty Promotions: Instant Win is the most used solution to engage customers
During the last few months we monitored all the active promotions and competitions in Italy in order to identify the most common initiative types. We will publish a series of contents in…
May 2019 Observatory – Parco Valentino Motor Show
This is the month of Parco Valentino, the Turin Auto Show that will take place from 19th to 22nd of June, with 50 automotive brands showcasing their last car models. Our…
March 2019 Observatory – Milan Design Week & Salone del Mobile
From 9th to April 14th, Milan becomes the capital of design. During Milan Design Week, Salone del Mobile and Fuorisalone animate the city with many events and installations. This month, our observatory…
Identify business opportunities through Roialty real time alerting
As we explain in this post, Roialty OneVoice provides real time alerts that allows to identify crisis. But the same feature can be used also to identify business opportunities. OneVoice real time…
OneVoice new feature release: drill-down on Influencers dashboard
Roialty has just released an updated version of the Top Influencers dashboard that now includes also the drill-down feature. Roialty OneVoice collects mentions about your Brand, competitors and context/industry. Data and metrics…
Crisis management: Roialty releases new features on OneVoice real-time alerting system
Management of a reputational crisis requires the ability to catch the moment when a problem is arising. The faster you spot critical contents, the faster you can react. Both in case of…
Roialty at work with the new Instagram Graph Api
Beta release: monitor your contents on Instagram December 11th 2018: Instagram deprecated its legacy Platform API in favor of the new Graph API. Our Dev team worked hard on this Graph API massive…