Blog
ROIALTY was selected as one of the seven startups to participate in the 2017 PITTI Immagine!
ROIALTY was selected as one of 7 top italian start-ups to be part of “The Digit Bar”, a space reserved for innovative start-ups to expand their interests within the fashion and lifestyle…
Football Audience Analysis – One Target
ROIALTY recently discovered mom’s digital behaviors and now OneTarget is being used to identify the features of a football audience. The Football Audience analysis is based on a Uefa Champions League audience consisting…
What is Customer Segmentation?
Customer segmentation is the practice of dividing a company’s customer base into sub-category groups according to their similarities. A company’s consumer knowledge database is considered the main asset in establishing a concrete…
According to Twitter, who will be the winner of the Festival of Sanremo?
The 67° Festival di Sanremo started last Tuesday! This is an international event dedicated to Italian music. For many years this event has generated billions of interactions on social media. ROIALTY’s OneVoice…
Discover moms’ digital behavior with Roialty OneTarget
ROIALTY recently launched services that provide first in-class analysis on the “Digital” Moms Audience. This article provided an overview on all of our services pertaining to Babycare Solutions but now we’re going…
How To Find Social Media Influencer with ROIALTY
A recent survey revealed 84% of marketers will plan at least one influencer related marketing campaign within the next 12 months. One of the most important trends of 2017 is “Audience First”! As…
ROIALTY launches services that provide first in-class analysis on the “Digital” Moms Audience
Ready-to-use online data services and alerting for Babycare Marketers built on a 12+ millions audience of social media active moms. In the last few years, ROIALTY has developed a massive knowledge base…
Promotica releases Coop Alleanza #1milionedi powered by Roialty OneExperience
January 11th the new Coop Alleanza #1milionedi went live. The campaign has been realized by Promotica and powered by Roialty OneCustomer & OneExperience. The brand new platform enables not only engaging gamification…
