The brand new platform enables not only engaging gamification dynamics but also a personalized customer experience based on users’ interests and real-time activities on social networks.
A new opportunity to integrate all the promotion initiatives in a new digital customer relationship management perspective. Coop Alleanza clients have the chance to play retail codes and get rewards through the brand new OneExperience Instant Win feature. Furthermore users can raise their winning chances by completing digital missions such as surveys and social shares.
An innovative loyalty campaign in the Italian retail scenario based on reliability, scalability and performances. The day one reached 1 new registered user per second and up to 200 instant win codes played per minute on a multiservices cloud architecture with SSO, CRM and web/mobile apps integrations.