Tag / customer segmentation
Coop Instant Win Contest #2MilioniDiPremi powered by Roialty is now live!
On January 20th the new COOP Instant Win Contest has been released on Roialty platform. The first day we’ve already seen more than 20k registered users and an extremely high engagement rate.…
Big Data and the European Data Protection Regulation Insights 2016/679
What is the meaning of “big data”? Gartner Inc.-a leading research and advisory company- defines Big Data “as high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing…
ROIALTY GDPR insights. Part 1 – From compliance to enhanced value for brands
The purpose of this article is to provide our readers with some insights on the General Data Protection Regulation. It was adopted on 8 April 2016 and will take effect on May…
Why are clusters so important in social media audience?
Roialty is about to release a new version of OneTarget, a powerful tool that lets you dig into any social media audience and discover your customers interests and behaviors in great depth.…
Fintech Market: how to build customer segmentation strategy with social profile.
Web 2.0 technologies have given rise to a number of new business models and transformed a wide variety of sectors. One of these latest business models is the decentralized online peer?to?peer lending…
Football Audience Analysis – One Target
ROIALTY recently discovered mom’s digital behaviors and now OneTarget is being used to identify the features of a football audience. The Football Audience analysis is based on a Uefa Champions League audience consisting…
What is Customer Segmentation?
Customer segmentation is the practice of dividing a company’s customer base into sub-category groups according to their similarities. A company’s consumer knowledge database is considered the main asset in establishing a concrete…
A “ROI Oriented” Approach For ROIALTY Solutions
ROIALTY Launches Social DNA: A New Way To Discover Followers’ Interests
A major asset of ROIALTY Platform is the opportunity it creates to segment an audience and uncover specific insights. Infact, just two weeks ago ROIALTY launched its newest tool called Audience Intelligence:…
