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All the posts about the world of digital marketing, gamification, digital loyalty and customer profiling.
January 2019 OneVoice Observatory – Furniture: emotional inspiration increases Facebook performances
Home sweet home. Whether you are a bricolage passionate, a home decoration addicted or you are just trying to buy a cozy furniture for your living and your pockets. Brands will get…
Sky Now TV selects Roialty as digital loyalty marketing solution
Sky Now TV gives you the opportunity to watch films that you may have missed at the cinema, the best TV shows and entertainment programs which we all love. Everything is online…
ROIALTY is tech partner of Philip Kotler Marketing Forum
The 4th edition of the Philip Kotler Marketing Forum is one of the most important events about Strategic Marketing in Italy. PKMF is also a great opportunity to know and learn the…
My Experience at Open Data Science Conference 2017
I recently attended the ODSC EU 2017 a two days conference held in the amazing city of London. I was excited to have the opportunity to join this event, with more than…
Sentiment analysis and hashtag monitoring: Autogrill selects ROIALTY OneVoice
We’re super excited to have on board Autogrill S.p.A.; they selected Roialty OneVoice for social listening and analytics. Thanks to OneVoice, Autogrill S.p.A is doing sentiment analysis around the world for itself…
Big Data and the European Data Protection Regulation Insights 2016/679
What is the meaning of “big data”? Gartner Inc.-a leading research and advisory company- defines Big Data “as high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing…
500,000 online users registered on Coop Alleanza’s Instant Win Contest #1milionedi powered by Roialty
With the final extraction, the month of May marked the successful completion of Coop Alleanza’s #1milionedi campaign, with 500,000 users registered to the initiative. All the registered users played the code campaign, with…
ROIALTY GDPR insights. Part 1 – From compliance to enhanced value for brands
The purpose of this article is to provide our readers with some insights on the General Data Protection Regulation. It was adopted on 8 April 2016 and will take effect on May…
Why are clusters so important in social media audience?
Roialty is about to release a new version of OneTarget, a powerful tool that lets you dig into any social media audience and discover your customers interests and behaviors in great depth.…
How social data drive journalism?
In recent years there has been an extraordinary growth of social outlets on the web and these new proliferation of information sources have forced journalism to dramatically change and reshape in order…