Thanks to OneVoice, Autogrill S.p.A is doing sentiment analysis around the world for itself as well as for its satellite companies such as HMSHost; they are also analyzing brand competition across the web (social networks, blogs, forums, reviews, Q&As, etc.).
Autogrill S.p.A chose OneVoice to:
- Monitor brand reputation: Monitor when and how people are talking about Autogrill in real time.
- Find and engage the right influencers: identify the right people and turn them into advocates.
- Spot new market opportunities: Discover target segments and business opportunities by deeply understanding its market.
- Predict intention to buy: Improve lead generation and spot new potential customers by analyzing their social behaviors.
- Get consumer insights: get significant insights in real-time about any product, topic or content.
Boost Twitter Ad campaigns: Segment its ideal audience and give wings to its Twitter tailored audience.
Autogrill S.p.A also selected Roialty’s new Instagram Tracker tool for hashtag monitoring:
- It can discover where specific hashtags are being published around the world.
- It can collect and analyze daily content and related interactions that are produced over time.
- It has the ability to view and segment users with the highest number of followers, that have also interacted with a specific hashtag.
- It can discover how frequently hashtags are used together.
To find out more, visit our website at Roialty OneVoice.