Tag / Digital Audience
ROIALTY GDPR insights. Part 1 – From compliance to enhanced value for brands
The purpose of this article is to provide our readers with some insights on the General Data Protection Regulation. It was adopted on 8 April 2016 and will take effect on May…
Journalism vs Marketing: why a winning model needs an influencer marketing platform.
Our personal perspective on the journalism ecosystem can be expressed in this phrase: “the world of journalism has dramatically changed: all media has to consider the source of information, network, data and…
What would Facebook say about you?
Our daily use of social media tells a story about us: our interests and social tracks done in both private and public modes. When Roialty creates a Facebook digital audience, we can…
ROIALTY launches services that provide first in-class analysis on the “Digital” Moms Audience
Ready-to-use online data services and alerting for Babycare Marketers built on a 12+ millions audience of social media active moms. In the last few years, ROIALTY has developed a massive knowledge base…