ROIALTY took part to CMO Digital Leaders Summit EU with a workshop dedicated to Lisa. Lisa is the average customer every brand has, and she helped ROIALTY describing how our platform helps brands to know what really matters to their customers and to offer them meaningful experiences. Following her customer journey, marketers will understand the extent of the profiling capabilities of ROIALTY and how to use them to capitalize on the information and social interactions and enhance customer loyalty. “Something you should know about Lisa” is our tale about fulfilling customer needs with customized digital marketing strategies: based on a real story!