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Coop Instant Win Contest #2MilioniDiPremi powered by Roialty is now live!
On January 20th the new COOP Instant Win Contest has been released on Roialty platform. The first day we’ve already seen more than 20k registered users and an extremely high engagement rate.…
ROIALTY was selected as one of the top Italian start-ups for the UnBound London 2017 event
Unbound London is the place for brands & companies to meet founders and entrepreneurs from around the globe. It offers numerous opportunities to engage with groundbreaking innovation and cutting edge technology. For…
StartUpBootCamp Insurtech London – ROIALTY presents the new Fintech User Card
StartUpBootCamp Insurtech London invited Roialty to the InsurTech Partner Lounge event on Wednesday 29th March 2017. A dedicated and exclusive space for their corporate partners, where they can set up meetings and…
Journalism vs Marketing: why a winning model needs an influencer marketing platform.
Our personal perspective on the journalism ecosystem can be expressed in this phrase: “the world of journalism has dramatically changed: all media has to consider the source of information, network, data and…
ROIALTY was selected as one of the top italian start-ups for the New York Global Business Exchange
On May 2nd, 2016, a signed collaboration between the Milan Municipality and the NYCEDC (New York City Economic Development Corporation) was initiated. This agreement allows top selected brands that are headquartered in…
Fintech Market: how to build customer segmentation strategy with social profile.
Web 2.0 technologies have given rise to a number of new business models and transformed a wide variety of sectors. One of these latest business models is the decentralized online peer‐to‐peer lending…
ROIALTY was selected as one of the seven startups to participate in the 2017 PITTI Immagine!
ROIALTY was selected as one of 7 top italian start-ups to be part of “The Digit Bar”, a space reserved for innovative start-ups to expand their interests within the fashion and lifestyle…
What is Customer Segmentation?
Customer segmentation is the practice of dividing a company’s customer base into sub-category groups according to their similarities. A company’s consumer knowledge database is considered the main asset in establishing a concrete…
According to Twitter, who will be the winner of the Festival of Sanremo?
The 67° Festival di Sanremo started last Tuesday! This is an international event dedicated to Italian music. For many years this event has generated billions of interactions on social media. ROIALTY’s OneVoice…
How To Find Social Media Influencer with ROIALTY
A recent survey revealed 84% of marketers will plan at least one influencer related marketing campaign within the next 12 months. One of the most important trends of 2017 is “Audience First”! As…