Roialty will be one of the amazing speakers you are going to find at Touch 2019, the event organized by PopUp Media the next May 28th in Milan.
Maurizio Ferraris, CEO and co-founder of Roialty will jump on the stage talking about “The power of social login for a more holistic loyalty“.
Delegates attending the event will have the opportunity to try OneExperience, the Roialty product that allows brands to integrate gamification and engagement dynamics (such as missions, rewards, points and levels). All with the ability to personalize customer journeys based on the real customers’ interests.
“The Touch event is focused on the increasingly difficult relationship with the customer, given its growing dynamism and the unpredictability of its multi-channel customer journey. For this reason, engagement becomes the fundamental moment that drives the customer evaluation of its experience with a Brand. Certainly, spectacular initiatives are the key starting point in the process of new customer acquisition, but their utility should not end with the end of the “wow” effect. These initiatives must not only capture the attention of the consumer but also collect important information about him, about his interests and habits. Then all this information should feed the communication and marketing strategy that will keep the customer loyal by leveraging the wow initiatives.”
Join us at Touch and have a chance to win 1 month of free access to our Loyalty Blockchain Observatory, and a special discount for Pilot projects on all Roialty solutions!