We’re proud to announce that Comune di Torino selected Roialty products for citizens engagement and audience analysis.
“We are happy to see such an innovative approach in a leading local government” says Maurizio Ferraris, Roialty CEO. “The hyper profiling practice offers a real opportunity to successfully link citizens to the government initiatives by engaging them on their real interests. Digital is the right ecosystem to make politics closer to the people”.
Roialty OneTarget allows to analyze demographics and interests of different citizens’ clusters and to discover audience’ top contents and trends. These precious insights will be used as drivers to focus the government initiatives.
Roialty OneExperience will be used to create an engagement lab giving citizens the opportunity to have their voices heard. The local government will be able to better understand citizens’ feelings on specific topics (e.g. security) while crowdsourcing ideas and proposals. Roialty hyper segmentation capabilities will be leveraged to provide a personalized gamification engagement based on different citizens’ interests and social behaviours.
To find out more, visit our website.